NNG Appoints New Regional Sales Director in Japan to Support Growth Goals

Hiroaki Ito brings more than 20 years of industry experience to support global automotive software developer to accomplish success with new product lines

Hiroaki Ito joined the famous global automotive software developer NNG as Japan Regional Sales Director in May. He is in the industry since 1993 and was one of the pioneers in the Japanese navigation industry who challenged the global navigation market in early days.

Throughout his career, he gained extensive knowledge and experience of business development, sales, marketing and product planning of car navigation and the infotainment products.

Mr Ito has fulfilled relevant leadership positions in the past. He was leading the global business at Zenrin as a division director of the global business division and a general manager for 8 years.

Before Zenrin, he was engaged in the navigation product and business planning at Pioneer for more than 20 years. He spent his time in Japan, the Netherlands, Belgium and the USA to expand its navigation and infotainment business to the global market.

Currently he lives in Yokohama with his family. He has Bachelor of Economic Science from Keio University in Tokyo.


NNG: broadened offering for OEMs

The upcoming technologies like autonomous driving and the electric vehicle will change the industry environment rapidly. This is an exciting time for NNG: with its navigation offering complemented with cybersecurity solutions and the newly introduced advanced HMI development tool, NNG is prepared to help OEMs and the system vendors shift the development resource to the other areas. I am excited to bring all those unique technologies into the market. Mr. Ito commented on his joining

The former director, Heisuke Ikeda, is leaving NNG on his personal reason.


The fact that NNG has well established operations in Japan can be largely credited to Mr Ikeda, who laid the foundations being responsible for opening NNG’s Japan office in 2014. We appreciate his great efforts and the contribution he has done for four years. We are excited to build on this and take NNG to the next level in Japan, with our broadened offerings. Japan remains in our focus, and we are honored to carry on the work with our great partners. Giles Shrimpton, CEO of NNG commented.


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