Leading global automotive navigation provider plans to bring international momentum to Brazil
Sao Paulo, October 22 – NNG, the leading global automotive navigation provider, entered the Brazilian market with its flagship product: the award-winning iGO Navigation software and connected services. iGO Navigation is a white-label navigation solution that can be branded to meet the requirements of any automaker or Tier-1 supplier. Running on a single software engine, iGO Navigation is scaled up or down to fit the specifications of any vehicle, from low-cost to the highest-end. The software can also be customized to meet the local demands of regional markets, providing a tailored navigation experience.
NNG is a global company with headquarters in Budapest and offices around the world, including key automotive markets like Detroit, Shanghai, and Tokyo. NNG has a long-term expansion plan in Latin America, starting with a regional focus on Brazil. The company has experienced 40% year-over-year growth for three consecutive years, and that momentum is expected to carry into Brazil. Fernando Goto – Sales Manager Latin America and the local manager of NNG operations in Brazil – will work to bolster NNG’s preexisting local partnerships and pinpoint new business opportunities. Operations in Brazil begin in November.
NNG believes in the potential of the Brazilian market, so we’ve drawn a sustainable growth plan for the country, which we consider to be a gateway to Latin America. No different than other countries where we have established ourselves, we will fulfill our mission to provide 'Navigation for All', making the lives of Brazilians easier, safer, and more convenient,said David Wiernik, President of NNG.
iGO Navigation and NNG’s connected services are available in Brazil for both line-fit and aftermarket projects. NNG has gained industry experience working with international automotive companies to outfit iGO Navigation into vehicles around the world. The near-future goal is to earn 50% market share in the aftermarket segment within 2 years.
Aftermarket navigation has dominated the Brazilian market and will continue to grow, but there is tremendous growth potential in the line-fit segment as demand for in-dash navigation increases. Market research forecasts solid sales in the local automotive market in the near-future, and not only compact cars, but also SUVs and premium cars. We want to capitalize on that as a company. There’s a need in Brazil for safe, reliable, fully localized navigation at an affordable cost, and we can offer that,said Fernando Goto.